InformEd International wanted a video to help explain a new project to potential donors. Their goal is to improve education in developing countries by creating an app that connects teachers to the creators of learning materials as well as other teachers. The app would also track progress for schools.
InformEd International already had an idea to focus on a classroom and how learning materials improve education.
Next, we showed how the app worked.
One of the challenges we faced was wanting the video to work for two audiences: potential donors as well as the general public. Our solution was to create one animation that would work with two different audio tracks.
Finalizing the script first allowed us to streamline the process so that our voiceover artist could track two scripts at the same time, and I could plan the animation so that it would work with both audio tracks.
Here is the final animation: